I started this last year and had a great deal of success with my AP courses. I create a tinyurl (http://tinyurl.com/btsnapecon) and ask my students to text their parents in class the video. Most of my parents watched it beforehand and then came to class with their questions. If you look at my World History Teachers Blog, I have suggestions for those of you who have non AP classes.
If you want to create your own flipped back to school night presentation, here is how to do it.